Project · 2020
Wheels
A multi-layout automotive launch template for presenting vehicles with energy, clarity, and a strong sense of motion.
RoleProduct designer & front-end developer
ReleasedJanuary 31, 2020
ServicesWeb design, Front-end development
Designing for anticipation
Vehicle launches sell a feeling before they sell specifications. Wheels uses cinematic scale, decisive typography, and clear content sequencing to move from excitement into details and conversion.
One foundation, several vehicle stories
The original system supports distinct layouts for different vehicle categories. Shared foundations keep navigation and responsive behavior consistent, while art direction changes the personality of each presentation.
Built for real screens
The experience is responsive across phone, tablet, and desktop layouts. Product highlights, galleries, specifications, and calls to action retain a clear hierarchy at every size.